Profitability is what all growers are aiming for, no matter the crop. However, profitability is a term that is relative when it comes to evaluating the effectiveness of using cover crops. Over time, covers are giving more in terms of profitability than can be quantified — through improved soil health, increased water holding capacity, organic matter, earthworm activity, more supportive bacteria in the soil, cooler soil temperatures, and more. How do you put a price tag on some of those intangible, but extremely beneficial, qualities?