Regenerative Ag Goes Mainstream & Cover Crops Are Playing a Part

By Sarah Hill posted on July 7, 2021

The regenerative agriculture movement, including cover crops, has officially reached into the mainstream. Fashion brands such as Wrangler, Patagonia, and even Gucci are partnering with cotton farms that focus on soil health and carbon sequestration through using covers.

PepsiCo Latest Company to Join Cover Crop Movement

By Sarah Hill posted on June 3, 2021

I was reading an article just the other day about how Millennials are supporting sustainable industries. Every week, there is news about another company going “green” — from carbon neutrality to ensuring their products are made with organic or sustainably sourced ingredients.

Use Regenerative Ag Practices on Cotton? If So, Wrangler Wants You

October 16, 2020 | Posted in Economics

Source: Business Wire

Wrangler announced plans for a new jean that celebrates the benefits of regeneratively grown cotton. Global cotton farmers who can demonstrate and document soil-carbon and biodiversity improvements are invited to apply for their cotton to be purchased for a Wrangler Retro Premium submission as part of The Jeans Redesign project from the Ellen MacArthur Foundation (EMF).

[Podcast] Wrangler Jeans Endorses Cover Crops

The new “Rooted Collection” from Wrangler Jeans are made from cotton grown on farms that use cover crops. (Courtesy of Cover Crop Innovators)

June 5, 2020 | Posted in Soil Health

The new “Rooted Collection” from Wrangler Jeans are made from cotton grown on farms that use cover crops. Roian Atwood, Senior Director of Sustainability with Wrangler & Lee, talks about the opportunity for land stewardship in cotton systems, consumer pressure on corporate decision making, how grazing systems add value to natural systems, and more. (Courtesy of Cover Crop Innovators)

Calculating the Value of Cover Crops

By Julia Gerlach posted on August 5, 2019 | Posted in Soil Health

Cover crops and other regenerative agriculture practices have been getting a massive amount of attention lately. There have been stories about them in major news outlets like Forbes and the New York Times and politicians have been working these concepts into their speeches and climate platforms, spreading the word about the benefits of keeping the soil covered with diverse living plants.

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Aigen Shows Off New Weeding Technology at FIRA USA

I’m in Sacramento, Calif., this week at FIRA USA and we’re just going to get right into it. Why don’t you take a look at some of the newest and most exciting Ag technology on display at this year’s conference.

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