General Mills, Inc. and Ecosystem Services Market Consortium (ESMC) unveiled a multi-year roadmap to scale Eco-Harvest, ESMC’s market program that rewards farmers for beneficial environmental outcomes from regenerative agriculture.

In 2021, PepsiCo set a 2030 target goal of adopting regenerative agriculture practices across 7 million acres, which is about equal to all of the land PepsiCo uses globally to grow crops and ingredients for its products.

The McDonald's McCain Future of Potato Farming Fund supports and contributes to McCain's global goal of implementing regenerative agricultural practices across 100% of McCain potato acreage by 2030.

General Mills announced in late July a multi-year partnership with ALUS, a Canadian organization financially supporting 35 communities by enhancing and maintaining ecosystem services on agricultural lands. Together the companies will support farmers and accelerate regenerative agriculture practices in Manitoba and Saskatchewan, Canada—two key areas from which the manufacturer sources oats.

Tazo aims to transition its entire tea, herbs and spices supply chain to a regenerative agriculture approach by 2029. The brand is hoping to develop 60% to 80% of its products through regenerative practices by the end of 2023

Under the new Verra Program, CIBO's proprietary software platform is combined with technical and financial support from both CIBO and enterprise partners. The resulting programs will deliver incentives, a financial safety net and expert guidance that farmers across the Corn Belt.