Lessiter Media is pleased to announce the promotion of Bree Greenawalt to the position of Director of Data, Insights, and Circulation, effective immediately. In this expanded role, Bree will lead the corporate data and insights initiatives, championing innovation and excellence across the company’s audience metrics.

She will drive a deeper understanding and engagement with valued readers and event attendees, enhance data-driven decision-making to deliver measurable results, measure and improve the success of Lessiter Media’s industry-leading events, and set the bar for industry standards through competitive analysis and benchmarking.

With her extensive expertise, strategic mindset, and results-oriented leadership, Bree has been instrumental in shaping Lessiter Media’s commitment to data-driven success. Her promotion reflects not only her remarkable achievements but also her ability to chart a forward-thinking vision for the future.

In her new capacity, Bree will work collaboratively across teams to implement streamlined reporting protocols and foster transparency, alignment, and accountability in all facets of our operations. Her passion for innovation, paired with her "get-it-done" attitude, ensures she will continue to elevate the organization’s performance and leadership in the industry.

Mike Lessiter, President of Lessiter Media, shared his thoughts on Bree's promotion:
"Bree has been a cornerstone of our success, consistently delivering exceptional results and fostering a culture of excellence. Her ability to leverage data to drive actionable insights has transformed how we serve our audience and clients. This well-deserved promotion is a testament to her unwavering commitment and invaluable contributions over the years. We’re excited to see her lead this next chapter of innovation and success at Lessiter Media."

Please join us in congratulating Bree on this well-deserved promotion. We look forward to her continued contributions and leadership in driving our success.

Media Contact:


Luke Weigel, Brand Manager
Lessiter Media
lweigel@lessitermedia.com
(262)-777-2424

About Lessiter Media


Lessiter Media is a family-owned media company specializing in niche agricultural and equipment markets. Founded in 1981, the company delivers high-quality, actionable content through industry-leading magazines, events, digital platforms, and custom publishing solutions. Through a deep commitment to serving the ag industry, Lessiter Media plays a vital role in connecting farmers, agribusinesses, and industry professionals with the knowledge, tools, and resources necessary to innovate, grow, and succeed in an ever-evolving market.

Its Ag Division properties include Farm Equipment, Farm Innovations, Rural Lifestyle Dealer, Precision Farming Dealer, No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Ag Equipment Intelligence, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit, Dealership Minds Summit, and the National Cover Crop Summit, On The Record, and Conservation Ag Update.

Its Equine Division properties include American Farriers Journal, AFJ Career Guide, and the International Hoof-Care Summit.