SeedMaster, the developer and manufacturer of no-till seeding technology driven by precision, has announced Allan Wiens as the company’s new Chief Executive Officer, effective December 2024.

“Allan Wiens has lived and breathed agricultural manufacturing throughout his professional career, making him the right person for the job as our new CEO,” said Larry Hilworth, Board Chair at SeedMaster. “We are looking forward to ushering in the next era of SeedMaster with him at the helm.”

Wiens is an 18-year veteran of the agricultural equipment industry in Canada and the United States. His career has spanned roles in product strategy and development, sales, marketing and aftermarket support at Deere & Company and Brandt Group of Companies. He graduated with a degree in Agribusiness from the University of Manitoba and holds an Executive MBA from the University of Iowa Henry B. Tippie College of Business. Wiens last held the position of Vice President of Product Strategy & Sales Support at Brandt Group of Companies before moving on to his new role at SeedMaster.

“I’m excited to join the innovative team at SeedMaster, especially as the company prepares to enter an exciting new phase of growth,” said Wiens. “I look forward to collaborating with the board, the team, and our dealer network to build on SeedMaster’s strong legacy of partnering with farmers to help them unlock the full potential of their operations.”

Wiens succeeds Don Henry who has served as CEO since 2020. Henry will be retiring at the end of the year after a brief transition period with Wiens.

“The Board of Directors would like to wish Don Henry and his wife Jill a happy and healthy retirement and a huge thank you for his great contributions,” said Hilworth. “Off the back of Don’s leadership and vision these past four years, SeedMaster will continue to be a strong leader in seeding precision moving forward.”

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